Blog

Adaptive Globalization is proud to unveil our shiny new corporate identity as Adaptive Business Group!Our internal restructuring project is designed to provide an improved service to our global customers and candidates, ensuring an increased level of specialization and dedication to our core markets. The newly-formed Adaptive Business Group will now operate three separate divisions, each functioning as independent agencies with an exclusive focus on their niche market segments.Adaptive Globalization will continue to provide a dedicated recruiting and staffing service to the language services and technology industry. Adaptive Globalization’s customers include translation and localization agencies, interpreting agencies, client-side translation and localization teams, machine translation/human language technology vendors and more.In 2016 alone Adaptive Globalization has placed candidates in more than 20 countries across Europe, Canada, North and South America and the APAC region.For more information on Adaptive Globalization, click here.Adaptive Digital maintains a focus on recruiting talent for corporate digital marketing teams and agencies, with expertise filling roles in Search and Performance Marketing, Media Planning, Programmatic Advertising, Paid Social, Social Media Management, e-Commerce and Analytics.Adaptive Digital recruits for many of the world’s leading digital agencies, as well as advertising technology vendors and boutique online marketing companies around the world.To learn more about Adaptive Digital, click here.Adaptive Tech helps build and support the sales and marketing teams of software vendors in MarTech, CXM, E-Commerce, BI, WCM, ECM, AdTech and Big Data. Adaptive C&A’s customers include global enterprise software companies in areas such as web experience management, personalization, marketing analytics and online advertising, as well as high-growth start-ups and specialist VARs of major technologies.The Adaptive Tech team fill roles covering entry/mid-level inside sales up to senior sales management and strategic marketing positions.For a closer look at Adaptive Tech, click here.What does this change mean?We are confident that our new structure will enable all Adaptive teams to continue deepening their expertise, strengthening their professional networks and providing the essential market intelligence which is at the heart of the service we provide. Adaptive Business Group will also be able to deploy advertising and technology resources more strategically to offer clients a more comprehensive recruitment service reaching further across target industry sectors.Despite these changes, on a practical front it will be business as usual for all current clients and candidates who will continue to work with their regular recruiters without disruption!The last few years have been a fast-paced and exciting period for Adaptive…From humble origins as a handful of specialist recruiters in a small office in the UK, Adaptive has grown to a true global staffing specialist with 40 full-time consultants collaborating across permanent office locations in London, Berlin, San Diego and New York. Adaptive’s evolution as a market leader in the recruitment industry has been entirely due to the exceptional efforts and achievements of our dedicated team of consultants, each of whom gives 100% of themselves to every working day, client search or candidate project they manage. Adaptive is extremely fortunate to work with such a passionate and positive team, and makes every effort to reinvest in continued company improvements.In recognition for these efforts, Adaptive was recently awarded “Best for Staff Development and Training, 2016” by CV Magazine in the 2016 Recruitment Awards. We are delighted to receive this accolade, and continue to develop our staff training and development programs to support our corporate slogan, “Investing in people”.

Tom Newman, Global Recruitment Director at Adaptive Globalization, attended LocWorld 2017 in Barcelona with our Language Services Recruitment team.Here are his takeaways!“[Barcelona] is a little and beautiful city, situated near the seashore… Traders with merchandises come to it from all over: from Greece, Pisa, Alexandria , Holy Land, Africa and all its surroundings ” – Benjamin De Tudela, XII CenturyAnd so the traders came again, from all corners of the world, as Localization World rolled in to town this June. Well almost into town, to the Palau de Congressos de Catalunya to be precise, on the outskirts of the city.This was my favourite ‘LocWorld’ to date without question. Barcelona was hot but ‘good hot’ and having travelled to less tropical Dublin, London, Paris and Berlin for my last European LocWorld experiences, this beautiful city with its multicultural masses, rich European history and Mediterranean border seemed the perfect place for this leading language services conference from the moment it was announced last year; and it was.Of the hundreds of people I seemed to speak to, nearly all thought that this year’s event was excellent.Leading LSPs and language technology firms had built smart, expensive looking booths and salespeople guarded them as clients and prospects worked their way through the maize in Pacman-like style.The seminars and round-tables were on point. Microsoft, EA, Red Hat, Tableau, IBM, Shutterstock, Salesforce, GetYourGuide, HP, Google, Booking.com, eBay, LinkedIn, SkyScanner and others were represented by experts discussing everything from Multilingual Customer Support to Continuous Terminology Management, what Localization did for Candy Crush Saga, the Future of Content, supporting Startup Clients as an LSP etc etc. LSPs both big and tiny offered advice, presented case-studies and discussed trends and the future with aplomb.As is often the theme, wider, general discussion from the buy-side was around the ever-changing world in which we live and the accessibility of services and products to all consumers all of the time.When one contemplates the world’s current economic and political uncertainties it’s become normal to be worried about the short and medium term business future.  Nevertheless this industry reminds you of the sheer scale of global markets, of opportunity, and of the ‘consumer’s’ constant expectation of quality regardless of the source of the product or service. Globalization has created this and it’s inspiring to listen and to learn from those who look to make the world smaller, who create solutions that make us closer, regardless of future events and challenges.That said, light relief was needed and welcome after a full day (day one) of talking shop. Thanks to Smartling, sponsors of dinner for an amazing experience...Dinner was at Can Travi Nou, a seriously charming traditional Catalan farmhouse restaurant in the Horta district of the City, I’m sure many will want to return. Here we were introduced to the ‘porron’ a traditional Catalan wine ‘pitcher’ that involves the drinker pouring Grenache into one’s mouth from a distance. Some hopelessly poured the booze over chins and shirts but generally this was incident free, surprisingly so by this point in proceedings.Thank you to Jonckers, sponsors of post-dinner drinks at the Fairmont Rey Juan Carlos I hotel; a great success and much needed by all after days of education, excitement, talking and sweating (by some, not all)…Thanks to the Localization World team for a highly engaging, fun, insightful few days at what I’m guessing and hoping was a successful conference for most in one way or other.